SAUL SHOCHAT.

Brand Strategy Specialist & Head of Marketing

Johannesburg, ZA (Global)

saul@saulshochat.com

Google Ads Certified

15 years of shaping brand identities and turning audiences into loyal customers. Seeking a Senior Brand Strategist or comprehensive marketing leadership role. I bridge the gap between high-level brand positioning and tactical execution. By defining clear brand narratives and architecting the systems to deliver them—from compelling digital experiences to localized market dominance—I ensure your brand resonates, scales, and outperforms the competition.

The Complete Strategy

01. Position

Brand Identity, Market Research, Audience Personas, Competitive Analysis.

02. Build

Webflow, WordPress, High-Conversion Landing Pages, UI/UX Strategy.

03. Amplify

Google Ads, Meta Advertising, B2B LinkedIn Strategies, Omnichannel Campaigns.

04. Own

SEO, Content Strategy, Local Maps Dominance, Brand Authority.

05. Track

Google Analytics Setup, Conversion Tracking, Customer Value Analysis.

Brand Architecture & Team Leadership

A core focus of my work is bringing order to complex initiatives and defining an unmistakable brand voice. Beyond individual execution, I specialize in directing cross-functional teams and managing multi-phase strategic rollouts. I align brand vision with development, design, and business strategy to ensure projects hit deadlines, stay on budget, and capture market share.

Broad Industry Experience

Industrial & Machinery

Positioned technical brands to drive global B2B leads for CNC equipment and heavy manufacturing.

Professional Services

Developed trust-centric brand strategies for legal and financial firms to scale high-value client acquisition.

Media & Transit

Grew digital readership for enthusiast magazines; modernized brand presence for corporate shuttle services.

Community & Education

Led awareness for schools and non-profits. Built engaged, community-focused brand experiences.

Healthcare & Retail

Navigated compliance for an online pharmacy and scaled a vibrant specialty kids' e-commerce retailer.

Luxury Design

Crafted premium digital identities to capture high-intent traffic for high-end home renovations.

From Theory to Execution

Great strategy fails without execution. If a campaign's messaging doesn't land, I don't wait on an agency. I adjust the positioning, refine the creative, update the web assets, and drive the pivot myself.

Brand Equity as an Asset

My background in financial accountability dictates my approach. I view brand building as a measurable investment, protecting your budget carefully while scaling strategies that build long-term enterprise value.

portfolio & extended case studies available at saulshochat.com

Updated June 2026