Run Smarter Campaigns. Lower Your CAC. Multiply Your Sales.
Meta Ads (Facebook & Instagram) remain one of the most powerful tools for South African e-commerce businesses — when used correctly. At Saul Shochat Digital Marketing, we build Meta campaigns that scale profitably by combining data-driven targeting, creative strategy, and conversion-focused funnels.
💡 Why Meta Ads Still Work — When Done Right
Despite rising competition and changes in tracking, Meta Ads are still unmatched when it comes to:
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Reaching cold audiences at scale
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Retargeting with laser precision
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Driving product discovery and impulse purchases
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Building full-funnel campaigns that convert
But without the right approach, it’s easy to burn through your budget.
📈 Our ROI-Driven Meta Ads Strategy
1. Performance Creatives that Sell
We design ad creatives that stop the scroll and drive action — using tested formats like user-generated-style videos, product demos, and problem/solution hooks. Good creative reduces cost per click and improves ROAS.
2. Segmented Funnels for Maximum Efficiency
One-size-fits-all ads don’t work. We segment audiences into cold, warm, and hot stages — each with messaging and offers that match their intent. This minimises waste and increases conversions.
3. CAPI + Advanced Tracking for Real Data
Post-iOS14, we integrate Conversions API (CAPI) and server-side tracking to ensure we’re capturing the full picture — not just what Meta reports by default.
4. Dynamic Product Ads for E-commerce
For product catalogues, we set up Dynamic Ads to personalise retargeting at scale — showing users exactly what they viewed, added to cart, or left behind.
🔄 Always-On Testing & Optimisation
We constantly test audiences, headlines, creatives, placements, and offers. Winning campaigns are scaled — underperforming ones are cut. This agile approach maximises every rand spent.
📦 Built for SA E-commerce
We understand the local market. Whether you’re selling toys, fashion, beauty products or home décor, our Meta Ads campaigns are tailored to South African consumer behaviour, purchasing patterns, and platforms.
🚀 Ready to Scale Without Wasting Ad Spend?
Let Saul Shochat Digital Marketing help you turn Meta Ads into a scalable sales engine that delivers consistent, measurable growth.